Knowing why people move home can help you to understand your potential buyer and to cater for them, making your home more appealing as well as helping you to strike up a conversation if you are doing your own viewings. Here are the top reasons why people decide to move home.
Not Enough Space
Whether it’s the impending arrival of a child, getting a dog or parents moving-in, the main reason for people moving home is that they need more space. They may need more internal space, a garden or both. If your home mainly appeals to these types of buyers, ensure that you make the most of this by decluttering and presenting bedrooms for the purpose that your buyer will need them.
Upgrading
Whether it’s moving to their dream location, ideal property type or wanting a brand new home with all the mod cons, sometimes your buyer will have found themselves in a position to upgrade from their existing home, perhaps through a promotion or pay rise, and they will be looking for a better version of the home that they already live in. Emphasising the features that those buyers are looking for, whether it’s the view or the prime location, will get their attention and interest.
Relocation
Buyers often will be moving because they have to relocate, often owing to a change in their employment or family circumstances. They may be relocating from nearby to be closer to work or public transport links, but it’s more likely that they will be moving from further afield. It is worth keeping in mind that your potential buyer may not be as familiar with the area as you are, so emphasise the positives of your area that will benefit them personally.
Empty Nest
There is no doubt that people form a strong emotional attachment to the family home, but often when the kids have grown up and flown the nest, parents prefer to downsize and to find somewhere more affordable and manageable that they can make their own. If this is your buyer, accessibility and easy maintenance may be a factor that influences their purchasing decision.
School Catchment Area
Everyone wants the best possible education for their kids and school catchment areas are a top priority for many property buyers. Properties that are within a few metres of each other can attract very different prices owing to the school catchment area that they fall into, so if you are lucky enough to be selling a property in a great catchment area your ideal buyer is someone to whom this matters. If you are outside the catchment area, focusing on other selling features, or appealing to people whose children are already in a nearby private school, will be your best bet.
Friends and Family
A lot of home movers are moving to be closer to friends and family. Your potential buyer may just have retired and be looking to move closer to their children or they may be moving back home having worked abroad for a few years.
In Summary
Knowing who your potential buyer is can help you to tailor your property marketing materials to emphasise the things that matter most to them as well as informing any negotiations with them. Our Property Sales Team helps our property sellers through this process of preparing your marketing materials and negotiating with potential buyers.
Whatever your own reason for thinking of moving is, we are here to help. For more information about selling, get in touch with us today at [email protected] or call us on 0345 646 0208 to arrange a free valuation or quote and a member of our team will be delighted to talk you through the selling process and answer any questions that you may have.
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